Since 2010, CHIRU has been developing eco-friendly and comfort-focused bedding products, including natural buckwheat hull pillows, supersoft silk sheets, anti-mosquito and lavender-enhanced bedding, “Touch of Cool” ice silk quilts with Japanese cooling technology, and upgraded Modal double quilts infused with French hyaluronic acid technology. Their products are known for their soft, cooling, and comfortable feel, especially popular among children, with a strong focus on premium fabric and cotton core quality.